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A penalty from Google means your search engine rank is going to be affected.  Stay with engaging and useful articles on Googles side.  Its content related to your business.  You may entice an audience but not the ideal audience to your website, if you compose a post on something that doesnt pertain to your industry. Publish Unique Content Many business owners fall prey to using a service or niche marketing company to write and article content.  While thats perfectly fine, do your research to ensure the content you're currently receiving is not also published on another site.  A simple way is to conduct a Google search of the very first paragraph of any content which you buy from business or a writer. Should you arent able to outsource your blog articles, check out this post on how to compose original content.    Write Regularly A situation seen with company blogging is that business owners begin writing and then stop after a short period of time.  Maintain an editorial calendar and adhere to a schedule for blogging. Its important to recognize that there's basically no limit to the quantity of blogging you're doing Even though you ought to aim to site for a minimum.  A site that hasnt been updated in a few years may lead people that stumble across it to think that the business is inactive as well. Should you write about something specific enough in your site, you can eventually become the thought leader in your industry.  While presumed leadership is vital, not every site post needs to be award-worthy.  Here are 130 ideas company blog topics that you can use all year long.    Split the Text nobody likes to read a giant block of text.

 

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Name your article so if your article is a listing of must-dos or tips.  Stumbling on a blog article with 7 business blogging best practices introduced in a numbered list is more appealing to readers than a very long post with seemingly no business.  Long blocks of text can intimidate readers . By breaking blog articles up into readily digestible pieces of information rate bounces.    Use Images Another way to break text up is by including pictures in blog articles.  Images and graphics are visually appealing and keep viewers interested.  Returning to the example in the first stage, youre and if youre writing a article about an award your restaurant received using targeted key words for this include pictures of this award in the article!  Post images of the award ceremony or even a party to celebrate the winners. If you dont have some images to include, use a stock photograph that is free rather than not adding any image in any way.  Keep in mind that correctly tagging your images can help boost the SEO of the site post to.  Google can't read images, but it can read the alt text (text option ). Pictures also have the potential to position on Google in an image search.  Learn more here.   Establish Dont expect website success overnight.  Results will take some time.  Business blogs will help convert traffic into prospects immediately since they allow a company owner to display their knowledge and experience. This doesnt mean, however, that blogging right or working for you.   Follow the following practices for your businesss site and you need to see results!  For more help getting started with business blogging, then download our free guide below: This post was updated and published July 29, 2015.

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You know that writing blog posts that are fantastic is half the battle, Should you use blogging to market your company.  Understanding how to name them, share them and when to post them can make all the difference commented on, read and sharedor ignored.  The Colossal Content Marketing Report recently examined 1.16 million posts from 4,618 blogs by publishers such as content marketers, individuals and media firms. When Should You Post In case youre posting on weekdays, like 87% of those blog posts in the analysis, you may want to rethink your strategy.  Websites posted on weekends really got more shares.  Saturdays were the very best afternoon for sharing: Even though only 6.3% of articles in the analysis were published on Saturdays, these articles got 18% of all social shares. To 6 p.m. Eastern time), most engagement with and social sharing of posts happened after hoursfrom 9 p.m. to midnight Eastern, with a major spike in 10 to 11 p.m. Takeaway: Try scheduling some articles for sharing or weekends articles on social websites later at night rather than during business hours. Social sharing declined drastically, once post titles went past 60 characters, however.  In case you ask a question on your post titles Survey says Yeswhile 95 percent of blog article names didnt include those that did received almost two times as many social shares as the typical, a question mark.  Keep in mind, however, that articles with a couple of question marks had the least amount of shares. Takeaway: When you name blog posts, look for a middle ground.  Dont go overboard, although curiosity is sparked by questions.  By using exclamation points and dont capitalize like a tween girl.  Where Can Readers Share Most social sharing of site articles took place on Twitter and Facebook: Twitter accounted for 38.6 percent of total social shares, Facebook Shares for 26.7 percent and Facebook Likes for 33.8 percent.

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Want more information to Advertise your business Register for the Web.com Small Business Forum Online.  Being a member of the Small Business Forum enables you to ask questions about marketing, remark on our posts, get to learn other business owners and get special offers from our spouses on company services. Word Press has existed for a little while and is a CMS capable of building about any type of Website you'd want.  With that Word Press started as a platform for blogging.  You can observe many of its influences still exist, although a tremendous amount has grown since its beginning. While sites are often contained by Word Press websites, theyre typically just a part of this Word Press website as complete.  Blogs are additional on so often they are almost regarded as an afterthought when it is time to put them in.  While we suggest a blog for most websites, we want to caution folks about slapping them hastily or using sites badly. Belowwe look at suggestions and some blogging standards to make sure that your Word Press site is a source that people actually want to read.  If youre likely to read the entire article based on its ease of reading readability Determines Retention When you take a look at a blog post, you can instantly tell. Unless that articles is amazing, we dont stay on those pages for more than a couple paragraphs, if that!  Its isnt combating your layout to read the article when putting together your blog.  Below are few tips to maintain your legibility in sequence: Use larger fonts for site body text.